Insights

Insights that drive smarter decisions.

Perspectives on markets, consumer trends and growth strategies from our team.

Market Insight

China's New Consumer Market Demands a Different Playbook

China still spends, but the old story (rising incomes, foreign brand appeal, easy premium trade-up) no longer explains how people buy. Here's what changed and what brands need to do now.

Strategy

Building Brands That Connect Across Cultures

Strong cross-border brands keep a clear core while changing how that core shows up in each market. Here's how to build one that travels.

Guide

Cross-Border Growth Checklist Before You Enter a Market

Most expansion plans fail before launch, not because of demand, but because the business wasn't ready or the wrong market was picked. Use this diagnostic before you spend.